Ashar Valley Fashion

The experience will be restarting in October and schedules will be updated soon. Please follow @alulamoments on Twitter or Instagram to be the first to know.Going beyond the original idea of retail, this series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley are set to create a sensorial and holistically memorable store experience. Featuring exclusive items and designs inspired by AlUla, these must-visit stores promise a retail experience like no other.

Key Information
Hours of Operation: 5:00 pm – 12:00 am
Kids below 15 years old are not allowed
Recommended Attire: Smart Casual
Duration: 1 Hour
Brand exhibiting exclusive items:
  • Cigar lounge 
  • Assouline 
  •  L’Opera 
  • Michael Cinco 
  • Azza Fahmy 
  • Montblanc
  • Charles Oudin
And many others to be announced soon.
Ticket: This experience is free and open to all, but tickets must be booked in order to enter Ashar Valley. 
Entry to Ashar Valley is restricted. please present your ticket at the Ashar Valley security gate to access the venue. A complimentary valet parking service will be available to park your car
Getting To The Venue

Ashar Valley Fashion: Google Pin
Valet parking is complimentary at the venue.