The experience will be reopening on 25 April and schedules will be updated soon. Please follow @alulamoments on Twitter or Instagram to be the first to know. Going beyond the original idea of retail, this series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley are set to create a sensorial and holistically memorable store experience. Featuring exclusive items and designs inspired by AlUla, these must-visit stores promise a retail experience like no other.