Renowned Design Director Rana Salam will lead workshops on branding and design in her unique pop art-inspired style. Participants will be guided through the brainstorming process to brand their own imaginary product or service, using Arab vintage memorabilia as sources for inspiration. Workshop 1: From Shaabi to Chic: Translating Middle Eastern Pop Culture to Consumer Culture Workshop 2: Cut & Paste: Creating Contemporary Products from Traditional Islamic Art.